Monday, December 1, 2008

MTV AFRICAN MUSIC AWARDS (MAMA)-MY TAKE

When MTV decided to host its maiden African music awards in Nigeria, not few people thought they were choosing the wrong venue for the first of its kind in Africa. We all felt Naija is the right place giving the rise and rise of our artist locally and internationally, the other day i was chatting with a white American and she was giving all Tuface's lyrics, I was amazed she told me she had all the albums and enjoyed his song and a host of other artists in that category. But the award that took place at the Velodrome in Abuja, the Nation's capital was mostly all hisses and sighs. Don't get me wrong I have never been to Abuja before, so it means I did not attend the award in person( definitely i am not big enough to get a media pass and I will definitely not travel 12 hours by road to watch a show for 5000 Naira). So since the awards night, i have read everything I could lay my hands on about it, I have even watched it on television on Monday Night and I arrived at my conclusion that whoever planned the award did a very shoddy job and should be probed if there is anything like that.
First of the award organisers many sins, There was no parking space for the guests inside the Velodrome and most of the guests had to trek a distance of more than 1 kilometer to access the venue. The award itself did not start until 10pm in the evening( it was scheduled to start for 8pm) so, most of the blue chip company CEO had to stand outside on the order of the stern looking security men at the gate as they could not enter the venue even the Vice President of MTV our own Alex Okosi was initially bounced at the gate of his own award- now that's bad!! The doyens of entertainment In Nigeria were not even recognized at all, now, who wouldn't recognize our Almighty Ben Bruce, the Silverbird Boss and Skid Ikemefuna? these two stood throughout the event until they left. ouuuch!!!!!! Then the sound output!!!!!!! was wack according to reports -even the one on Tv was not any better, when i listened to Ikechuckwu singing Wind am well- it sounded like one is shouting in an empty hall, seriously- that was the sound and it was alleged that the organizers did not care about the output because they were concentrating on getting good sound effect for the television recordings.
Secondly, the award lacked the ambience and glamour usually associated with awards ceremony, it looked more like a concert as you can see people standing behind barricade, you can see bodyguards moving on stage carrying people off the stage especially when Game came on stage which i personally think was bad enough but that is the kind of thing you can see only concerts and not awards at least I have watched Grammy on Tv. but there were some great moments at the awards though, Dbanj rocked the awards with his 5-star performance with Kelly Rowland, Asa also set the whole place on fire alongside HHP from Ghana, they both performed Asa's Jailer.
On a final note, this is just a side kick, ok? I heard that the award which was sponsored by ZAIN actually gulped N700 million- my first reaction was wow!!!!! that's a lot of dough, and the money would have gone round every Nigerian with individuals getting 5million each. IMAGINE THAT!!!!!!

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